Nem said:
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I don't think it's just "casuals" that moved away. 14-30 year old males aren't "casual" gamers, but they are likely to be caught dead before buying a Vita.
I'm in that age group, all my friends had either a DS or a PSP last gen. I'm talking a good 12-13 friends of mine. This gen, not a single one has either.
Why bother? A smartphone does 50 things and still plays OK games on top of it, a Vita/3DS can't compete with that and no one wants to carry around a fat second device just to play "hardcore" game experiences on. Especially not in the age of skinny jeans.
3DS was better insulated to still maintain some marketshare because they can appeal to the traditional kids handheld market, but even that is now under siege from budget tablets, but at least early on the 3DS weathered that OK because a smartphone is a contract device and that's out of range for many kids and at least for a couple of years, tablets were expensive luxury electronics items. And in Japan, a lot of people basically use the handheld as their main "console", so Nintendo benefitted from that.
In other words, if smartphones were a tsunami, then Sony was the guy who got stuck outside with no shelter, Nintendo at least was inside a shack. I'd rather be the guy inside the shack when that storm hits. You don't want to be either of them, but Nintendo was in the better position to weather the storm (some what).








