It really depends on the team making the title.
For instance, take a look at Intelligent Systems.
Fire Emblem Awakening has DLC that simply isn't worth entry cost due to how expensive they are.
Code Name: STEAM has four characters locked behind amiibo.
Fire Emblem Fates is split into three games (for good reason, actually), but still has Awakening-tier DLC and multiple characters locked behind amiibo.
Yeah, that should tell a lot.
On the other hand, we can take a look at the two divisions that produce Mario platformers.
New Super Mario Bros. U has a massive expansion pack that can actually count as an all-new Mario game and is now bundled with the game itself in certain territories.
3D World has no DLC whatsoever.
Captain Toad: Treasure Tracker has amiibo-locked content which is locked behind an exceedingly cute amiibo, and really doesn't do much. To top that, it was developed after the game released.
Super Mario Maker has amiibo-locked content which you can unlock in-game.
Yeah, it depends on the team.

I WON A BET AGAINST AZUREN! WOOOOOOOOOOAAAAAAAAHHHHHHHHHHHHHHHHHHH
:3







