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They spent like 80$ on the gamepad.... which is more or less a fixed price.
How are they going to cut from 300$ ---> 200$, if there is a 80$ gamepad cost?

You want them to take the hardware inside the Wii U that they now sell for 220$ and shrink that down to 120$ ?
Thats a tall order.

Getting a die shrink doesnt just cut price of a console's inner hardware in half by itself.

It comes down to alot of component design choices, and I dont think Nintendo designed it to, drop that much in price over time.

 

*edit:

Nintendo needs 50$ cut though... it cant compete 300$ vs a PS4/Xbone that cost the same.