It's funny how that's exactly what Disney have done for years, and its quite clearly noticeable in the sign above.
Why not use the only "name" in gaming for its entire products library? Further more, a simple iTunes type branding for all its software delivery, and a less important focus on individual console branding would compliment this.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
