Because you could effectively upgrade the hardware with cartridges?
I mean, the most effective argument for cartridges, ever, has not been mentioned when once in this thread.
Think about Starfox, about various Mode 7 titles on the Super Nintendo/Famicom.
I mean, I'd think that the Expansion Pak would've been more effective had Nintendo found a way for it to fit within the cartridge itself.
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:3