I dont really know what society wants these days besides smartphones ( i do like the smartphone idea you said ). I mean Nintendo can aim those hardcore gamers <---- But they already have a PS4/XONE/PC and might not want to invest on another console. Or the casual gamers <---- But they might also be too busy with the immense library on Google Play and the App Store and thinks its enough for them.
But i think they just need to amaze people like with the Nintendo Wii. Make them go "WOW", "I want that", "Now that's something new". and how Having a good idea is one thing, but if you dont make that idea well known to the public then it wont sell. <---- Like for me, when people saw the Wii U at my house or at school they go "What is that" or "Is that a Wii".
Pocky Lover Boy!
