Don't Count Nintendo Out, Says Former Xbox Boss Robbie Bach

[binary solo]

AbbathTheGrim said:

 

- on Nintendo's appeal and how it differentiates to that of both the PlayStation and Xbox brand he said the following:

"This does speak to something about Nintendo that's different than Sony or Microsoft. Sony is a consumer electronics company and Microsoft is a digital PC electronics company. Nintendo—with great respect and pride—is a toy company, and always has been. That's why their franchises on the game side are so powerful. There may be an opportunity there for them to invest in what is essentially a core attribute of what they do (toys), and it may create an opportunity for the company that's unique and separates them from Microsoft and Sony."

http://www.nintendolife.com/news/2015/09/dont_count_nintendo_out_says_former_xbox_boss_robbie_bach

 

That bit there seems to pretty much sum up Nintendo's biggest weakness and the reason Wii U has done so badly. It still sees itself in the toy market and appeals the the child, or the child inside of us, but has not fully realised that video games are no longer just a child-like thing. If they are happy to continue in the niche of child-like games, with occasional flurries into the adult, then Wii U level of sales is what they will continue with. And that is fine if they are comfortable to be there and can be profitable. There is no need to buy into the console arms race if you don't have to. But if they want to be the number 1 console brand they need their home console to establish a different image than it has right now.