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Well, If Sony does decide to lower the price (and honestly, lets face it, they don't have to) then the timing would have to be perfect. Xbox One isn't assured a victory in October regardless of the hype. But its safe to assume that they will be very competitive. The problem is that the Halo bundle is $500. This means that Sony's offering is already $100 cheaper. If I was Sony I would want to conclude with Microsoft to get as much revenue out of the industry. But that is a whole different topic.

Sony still has the best hand to play with Star Wars. I doubt they will pull that trigger but if they do, and go $299 or even $350 then its over. The ultimate conclusion is that Sony will win. They will decide by how much they want to win and if its worth throwing away revenue. Any price drop will boost sales, so the fact that Xbox One is currently available for $350 and is not winning really means you have to look at whats going on. Sony is up year over year without a drop.