Nuvendil said:
What? First off, it's mid September, the game is launching in December. Fallout isn't marketing. Not even CoD and Assassin's Creed have started their main campaigns yet and they are the embodiment of exhorbitent marketing spending. So no TV commercials now is just a duh for XCX. But outside of ads, they have done a lot of promoting. It has had trailers in three E3s, the majority of Directs since its announcement (including extensive spotlighting of the title), hours of gameplay shown on the Treehouse, gameplay previews at PAX, a PAX panel with a limited edition announcement, monthly explanation trailers leading up to launch, DLC for free. So far, they've done everything right. We'll have to wait and see on the ad campaign side but all indicators are positive thus far. |
>> it's mid September, the game is launching in December
Right. It's a catastrophic small amount of time for promo campaign.
>> Fallout isn't marketing.
lol. Now we compare Blade series to Fallout series?
>> It has had trailers in three E3s
Yeah, Nintendo gave a "one minute" attention to XenoX on last E3. And completely forgot about Fatal Frame.
>> the majority of Directs since its announcement (including extensive spotlighting of the title)
Japanese directs. Officially there was no western XenoX directs. Neither Fatal Frame directs.
>> hours of gameplay shown on the Treehouse
Hours of japanese build gameplay with stupidest Skells/Dolls mess ever.
>> DLC for free
That was mentioned in some magazine in the end of the article. Great marketing.