Boberkun said:
I haven't seen any marketing actions for Fatal Frame V and Zenobureido Cross. FFV got nothing and XenoX got.. ugh.. one short explanation trailer? Both games will flop hard in terms of sales due Nintendo's policy.
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What? First off, it's mid September, the game is launching in December. Fallout isn't marketing. Not even CoD and Assassin's Creed have started their main campaigns yet and they are the embodiment of exhorbitent marketing spending. So no TV commercials now is just a duh for XCX. But outside of ads, they have done a lot of promoting. It has had trailers in three E3s, the majority of Directs since its announcement (including extensive spotlighting of the title), hours of gameplay shown on the Treehouse, gameplay previews at PAX, a PAX panel with a limited edition announcement, monthly explanation trailers leading up to launch, DLC for free. So far, they've done everything right. We'll have to wait and see on the ad campaign side but all indicators are positive thus far.