Maybe because we're still not even at the end of September and the holiday season has yet to start?
At this point in time 2 years ago, there was still no TV commercial for Super Mario 3D World.
And the Mario Maker commercials didn't come until the end of August.
Everyone who has been following Nintendo since the beginning of the Wii U's life cycle have known about the game. It's been one of the main ones they've shown in all of the game shows they go to. (PAX, E3, etc.)
How about waiting for when the game is about to come out and is weeks away.
Edit: And Splatoon was supposedly going to bomb hard, and not even reach half a million liftime, but then one outstanding marketing campaign later... And the rest is history.
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