Will the new Apple TV be the PS4's only real challenger this gen?

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AppleTV already has sold 6-7 million/year dating back to 2012, and we'll likely see an uptake in sales with this new model.

So that's well ahead of Nintendo's 3.25 million Wii Us/year, and right on par with Microsoft's XBox One sales rate (yearly).

If the new AppleTV gains more traction, yes it absolutely could be the second best selling living room based "game device" if you want to call it that.

It's already outselling the Wii U 2:1 and equal with the XBox One and Apple really even hasn't tried to push it the brand, it looks like now they are making Apple TV a much larger priority.