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fleischr said:
The #1 thing that sells Apple products is a seamless, simplified user experience. As a gaming device, Apple TV has a MAJOR chink in it's armor.

Since Apple is still yet relying on 3rd party MFi controllers for 'gaming', the UX for gaming on Apple TV is going to be a mess. Differences in firmware, software, and overall quality of the controllers will cause confusion in the marketplace - especially among casual gamers. Any variance of these things can ruin a gaming experience.

I'm surprised Apple wouldn't try to design and market their own controller. I thought they had world-class industrial designers?


It does have a controller, the remote. 

The focus will mostly be casual games here obviously, but if/when more and more deeper games come along, that's where the third party pads come in.

Also significant is that third party controller Apple is pushing is actually reasonably priced ($49.99, unlike the ridiculous $100 controllers from other companies).