These sales are unprecedented for the industry. To sell 660,000 consoles in one week that is most definitely not the normal sales trends for consoles. The conclusion we should reach is that the Wii isn't selling so much as a console as it is selling as a toy. Which does seem in line with Nintendo's advertising. They depict the console as being a focus for families. A tool for personal fitness, or a safe harbor from violent gaming.
These sales are reflecting what Nintendo has said all along. The Nintendo Wii is being marketed to more then gamers. The Wii is a low end console with a high end external market penetration outside of the core market. Before you go crazy I am not attacking Nintendo's strategy. Sony and Microsoft have also tried to market outside of core gaming. Sony did a decent job by incorporating movie playing into their platforms. Microsoft has tried to capture the online gaming from the PC.
We should just be aware we are no longer comparing apples to apples. Many in the United States are getting their income tax checks, and their economic stimulus checks. So the sales of the Wii should increase, because it is basically marketed to everyone except for hardcore gamers. You have a family pick up what amounts to the overpriced board game for family night. Want something to do with your six year old pick up a Wii. Want to get in shape and have fun. The Wii is a physical fitness tool.
The sales should tell you that the Wii has completely moved outside of the traditional market, and the sales of the PS3/360 should tell you that the traditional market is still strong.
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