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deadeyye said:
binary solo said:
Signalstar said:
It didn't bomb at all. It skews towards an older audience who don't rush out to see movies at the theaters. It only cost $75 million (minus marketing) which is a lot less than Fantastic Four. It should make money in the end.

Very doubtful. It will need to get about $150 million globally to break even (probably more),


Just courius - where did you get that figure of $150 million from? It seems marketing was poor, so there probably spend way less that production budget for marketing. 

Anyway, today or tommorow the movie has break even it's production budget, so it's now "only" has to fill marketing budget and make some profit.

Boxoffice mojo quotes the production budget as $75 million. There's some contention over whether Boxoffice Mojo production budget quote includes marketing or not. But lets assume for argument's sake that it does. Box Office mojo uses a 55% rule of thumb for revenue from box office to go to the movie studio, but other sources reckon that overseas revenue is less than 50% for the movie studio and in China some people have claimed it's as low as 25% of revenuye goes to the movie studio. I've stayed a little optimistic an guessed at 50% box office returning to the studio. So that means the movie needs to gross $150 million world wide for the studio to break even. Don't start counting any chickens until the $150 million egg has hatched. If the movie doesn't gross $150 million worldwide then its a flop as far as the studio is concerned.

It was a good but flawed movie, and I can see why it hasn't clicked with audiences. It has been sandwiched between Mission Impossible and James Bond, without a genuine headline actor to attract the crowds to an unfamiliar franchise, or rather a franchise that's fallen out of the public consciousness.



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