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DerNebel on 02 September 2015
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Wyrdness said:
DerNebel said:

No I did not only present only one article, I presented one article and several other games as examples which apparently simply didn't fit your agenda. And I can't help you if you aren't willing to use the slightest bit of logic here and see the connection between the uptake of a certain game by a huge Youtuber and a spike in its demand.

Also what in the world is the bolded even supposed to mean, since when is advertisement done for free?

And how about instead of talking about me giving proof for something that should be deductable via logic, how about you give me proof for the sales to billboard view correlation that you apparently simply lying around?

Finally let me try a little mind experiment here: What do you think is better word of mouth?

1. Someone telling his 10 friends about this awesome game he's been playing

2. A person on Youtube with 30mil+ subscriber base telling that base about this awesome game he's playing and showing them this game?

Don't rush your answer, really think about this.

Yup, they are getting destroyed by the PS4, which is also using Youtube as a promotion platform as well as Youtubers. What about EA? Is the biggest third party publisher in the world also getting destroyed?


Yawn advertisement is done for free if you do it with out any agreement, why should you get paid for their product if you weren't asked to do it? That's why the whole argument is nothing more then BS as to why they should be paid, they should just come out and admit it's all about the money and they're upset that the games that could pull in the most views won't be monetized. Again I see the potential in it but I don't buy that all those views translate to sales like you're trying to sell, you yourself are refusing to acknowledge this flaw because it's your own agenda.

Well pity then that agreements are in place, the user agreements actually include that. Also do you have some sort of reading difficulty?:

"Nobody is saying that a video with a lot of Youtube views instantly equals a lot of sales, just like a billboard that's seen by a lot of people doesn't instantly equal a lot of sales, but to dismiss Youtube as irrelevant in marketing is just willfully trying to ignore the current world we're living in."

http://gamrconnect.vgchartz.com/post.php?id=7503022


The YT may speak to more people but then that's ignoring factors and here is how you're struggling to understand the factors in play, that person can tells 10 of their friends and 7 of them buy the game, on a YT channel of that 30m subs 100k may watch the video with non of them ending up buying the game, a number of views on a video are also repeat views from the same users. Some users also don't tune into these videos for the games but just for the personality playing them like a number of YTs play a game throwing around crude humour or just plain raging which some just tune in solely for that. These are some of the factors in why I don't buy the advertisment excuse when it's thrown around, I can see the potential but I think we're still a way off until YT can rival traditional marketing.

Meanwhile, the possibility of the people that are told about a game by their friends all not buying it is of course non-existant. I'm not ignoring these factors, you're just blowing them out of proportion to paint a completely skewed picture, to say a person with an audience of over 30 million people isn't an extremely powerful marketingtool is just ridiculous. It is the same with literally every other form of star, why shouldn't it be the same for these Youtube personalities?

EA have been the third biggest publisher long before YT but guess who the biggest publisher are, Nintendo, you know the guys who don't do what you're saying go figure.

Lol, no Nintendo isn't the biggest publisher, last year Nintendo barely had revenue above EA and that is including hardware, and if you wanna go ahead and count hardware as well, then you know it's not Nintendo coming out on top here. Also I find it hilarious how you're now apparently trying ot sell me Nintendo as this company that really knows what's up in marketing, when one of the first reasons that is always brought up by Nintendo fans to explain the failure of the Wii U is the horrible marketing. Make up your mind guys.