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Bofferbrauer said:

Yes, that's true. But Smartphones are not being bought because of the games in the respective store now, do they?

Most of the billions of of Android smartphones + tablets and iOS-devices (iPhones, iPads + iPod touch) weren't being bought because of the games, but for a few millions of these devices, the gaming aspect was the main reason. Another few millions of these devices were bought mainly for other functions, but the gaming function grew more and more important.

Bofferbrauer said:

Thus exclusive titles don't matter at all on  smartphone/tablet device. On a video game console however, exclusives do matter. So a console without any exclusive titles will invariably fail.

The Apple TV and the Kindle Fire TV aren't only video consoles, they are multi-purpose devices. Gaming is only one of many things you can do with these devices, it's not even theit main focus. But that doesn't mean that they can't threaten dedicated gaming consoles or be an alternative for many gamers... if their gaming option gets "good enough", many people will ask themselves why they need additionally a dedicated gaming consoles, especially the following revisions.

There was also a time when producers of dedicated MP3-players, dictation machines, navigation devices, pocket cameras, video cameras, notepads, newspapers & magazines, pagers and many other single-purpose-objects didn't feel threatened by these newfangled smartphones & tablets... until these functions became "good enough" and were enhanced every revision.