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Aielyn said:

I think you misunderstood. I wasn't saying that they were releasing without hype. I said they were releasing without fanfare. As in, Nintendo isn't making a big deal out of each amiibo. They generally only mention amiibo in connection with the games, and at most the release of an amiibo is accompanied by a facebook post. The only time they hype up amiibo and not in direct connection with a game that is going to be released is with the Smash ones, and mostly that only happened with ones they knew were going to be in demand, like the Mewtwo one.

By the way, the only one that got a "full series" so far, other than Smash, is the Super Mario collection... and that seems reasonable enough. And the Animal Crossing Wii U game is supposed to be a board game with the amiibo standing in for tokens (and it looks like the cards will also work fine, while being very cheap and small). Beyond those, there are a total of 3 for splatoon, 1 for chibi-robo, 2 special 8-bit Mario ones, and 4 yarn yoshis (mostly done for the cute factor). So other than amiibos that are effectively essential to their game concepts, which consists of two games (Mario Party and Animal Crossing), there are a total of 10 amiibos. And of those, the splatoon ones were available as a bundle, the yarn yoshis are mostly just various colours (which is no different from selling both white and black Wii U's), and the 8-bit Mario ones are literally just retro and modern colours of the same thing. So really, when it comes down to it, ignoring recolours, there's just 7 amiibo that aren't tied to one of three specific games.

I really cannot see where the problem is.

The problem is that we are reaching saturation point very fast and there is no need to... do they really needed 3 amiibos for splatoon?, no they did not, they could unlock everything with just one, do they need 3 colors of the Mario Party Mari amiibo, no they did not, all do the same. do they need a full series for Mario Party, no they did not since all the characters are also in smash (except for toad), the series is not even complete because there are 3 that you have to use the smash figurines anyway.

How many amiibos are available NOW in USA? 50 amiibos

39 from smash

8 from Mario Party

3 from Splatoon

How many will be there by the end of the year? 80+ amiibos

52 from Smash

8 from Mario Party

3 from Splatoon

6 from Animal Crossing

2 from Super Mario Maker

4 from Yoshi's Yarn

4 from Skylanders

1 from Chibi-Robo

A lot of cards from Animal Crossing (that I will not count for the moment)

So in less than 4 months more than 30 amiibos will be released, that is twice the usual rate of releases, they are speeding up and that will burn-out the customers.