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greenmedic88 said:
I'm not convinced brand played as much of a factor as some believe.

Look at the number of consumers who went from the PS2 to the XB360. Now look at the number of consumers who went from the XB360 to the PS4.

I'm not going to say that the gaming consumer is fickle; they're generally well informed and capable of making a decision based upon something more than loyalty to a particular service or brand name.

People in the US go with whatever product is considered "cool". NES, Genesis, PS1, PS2, 360... now PS4. What do they all have in common? All of them were considered the "cool" or "hip" console and all of them won the US marketshare.