thismeintiel said:
No it hasn't. They are only seeing about 55% or so (maybe lower for foreign markets) from the reciepts. And that is only for the first few weeks, then the percentage begins to drop. Add in marketing budget and there is no way they are break even on a filming budget of $130M with ~$165M from ticket revenue. Probably closing in on it, but trust me, they were hoping that movie did better. Not sure we'll see an Ant-Man 2. It's even worse when you compare it to something that had even less name recognition and a little higher budget ($170M), Guardians of the Galaxy. It went on to make $774M WW, so they probably took home ~$425M, or $255M profit. They aren't seeing any kind of return like that with Ant-Man. |
The 55% rule applies to the worldwide gross, there's no reason to think the studio is getting less from non-US box office, indeed with less clout smaller companies in smaller countries possibly have to pay more. The 55% rule of thumb already factors in diminishing returns over several weeks. So the first 2 weeks the % for the studio is higher. It's not always the case but typically the production budget includes promotion.
"Even though specific numbers are hard to nail down, we have a good idea where studios spend their money. A film's production budget includes all costs incurred during pre-production, filming, post-production and promotion. That includes buying the rights to the script, actor's salaries, production staff salaries, set construction, special effects, wardrobe, craft services, marketing, dog training -- everything!" http://entertainment.howstuffworks.com/movie-cost1.htm
So applying the 55% rule for worldwide gross ($300 million without this weekend taken into account) means $165 million for Marvel/Disney so far. So that should mean profit.
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