thismeintiel said:
Oh, you could tell they were really pushing for that, too. They made sure the big Marvel logo was the first thing you see in every trailer. Hoping to piggyback off the Avengers, no doubt. Unfortunately, it seems Marvel tried to do that themselves with the Ant-Man movie. All trailers I have seen just make that look like a mediocre movie. It definitely isn't making Marvel any money, at least not til it releases on DVD/Bluray. Probably break even at the box office when all is said and done. Marvel just needs to be careful of not flooding the theatres with cheap movies that don't exactly respect the source material, just trying to make a quick buck on the name. Otherwise the hype will die for the superhero genre. I don't think they will do that, but man, are other studios trying to. |
No way man. Ant-Man is already well past break even. Marvel/Disney was smart enough to have modest expectations for it, so they gave it the lowest budget out of all MCU movies to date. That means it got past break even at about the $260 million point, and now Ant-Man is over $300 million with a few more weeks of reasonable box office receipts to go. I think the box office taking should give Disney about $30-50 million in profit.According to the industry rule of thum Dosney's already profited about $15 million from Ant-Man. So they've made over 10% return, not bad.
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