| binary solo said: But in terms of how bad the movie is, it deserves a box office something more like Gigli. The fact it might end up with $50 million world wide in its first weekend is too good for it. Interesting that boxoffice mojo was predicitng $45 million before Friday numbers rolled in. |
Oh, you could tell they were really pushing for that, too. They made sure the big Marvel logo was the first thing you see in every trailer. Hoping to piggyback off the Avengers, no doubt.
Unfortunately, it seems Marvel tried to do that themselves with the Ant-Man movie. All trailers I have seen just make that look like a mediocre movie. It definitely isn't making Marvel any money, at least not til it releases on DVD/Bluray. Probably break even at the box office when all is said and done. Marvel just needs to be careful of not flooding the theatres with cheap movies that don't exactly respect the source material, just trying to make a quick buck on the name. Otherwise the hype will die for the superhero genre. I don't think they will do that, but man, are other studios trying to.
