ethomaz said:
It is not a shop holiday time in Japan and it is not for all the country... in Kanto for example happens in July 15 (already happened). |
Obon in mid-August is one of the three major holidays in Japan (the other two being New Year's Eve and Golden Week). It's not a shop holiday time? Why don't you ask this to retailers.
Tsutaya refers this period as: http://mantan-web.jp/2015/08/04/20150804dog00m200012000c.html
◇お盆商戦の動き
The clue is 商戦 that means sales war. They're are refering as Obon sales war period movement. They're saying they expect PS4 hardware to increase due to the Bloodborne promotion, still going. And good performance for 3DS software.
We can also talk about facts, and check what happened last year:
Hardware increased for every system, even just wii U and PSV had releases. 3DS +10k just because holidays.
| 3DS # | 51.794 | (Last week 41.045)
| PSV # | 22.316 | (18.428)
| WIU | 18.161 | (13.598)
| PS4 | 6.913 | (5.470)
software saw a lot of increases.
Media Create Week 33, 2014 {11.08.14 - 17.08.14}
01./01. [3DS] Yo-kai Watch 2: Ganso / Honke (Level 5) {2014.07.10} (¥4.937) - 118.526 / 2.212.518 (-2%)
02./00. [WIU] Hyrule Warriors # (Koei Tecmo) {2014.08.14} (¥7.980) - 69.090 / NEW <57,33%>
03./05. [3DS] Yoshi's New Island (Nintendo) {2014.07.24} (¥4.936) - 29.933 / 144.162 (+32%)
04./06. [WIU] Mario Kart 8 (Nintendo) {2014.05.29} (¥6.156) - 28.221 / 627.635 (+35%)
05./02. [3DS] Dragon Ball Heroes: Ultimate Mission 2 (Bandai Namco Games) {2014.08.07} (¥6.145) - 27.273 / 108.857 (-67%)
06./00. [PSV] Monster Hunter Frontier G: Beginner's Package (Capcom) {2014.08.13} (¥6.264) - 21.169 / NEW
07./04. [PS3] Ultra Street Fighter IV # (Capcom) {2014.08.07} (¥4.309) - 11.604 / 53.931 (-73%)
08./08. [3DS] Taiko no Tatsujin: Don to Katsu no Jikuu Daibouken (Bandai Namco Games) {2014.06.26} (¥5.119) - 10.879 / 138.721 (+29%)
09./09. [3DS] Yo-kai Watch (Level 5) {2013.07.11} (¥4.800) - 10.420 / 1.245.042 (+42%)
10./03. [3DS] Senran Kagura 2: Crimson # (Marvelous AQL) {2014.08.07} (¥6.998) - 9.624 / 56.119 (-79%)
11./15. [3DS] Pokemon Art Academy (Nintendo) {2014.06.19} (¥3.908) - 6.644 / 91.232 (+54%)
12./11. [PS3] Grand Theft Auto V (Bargain Edition) (Rockstar Games) {2014.06.26} (¥5.389) - 6.286 / 45.283 (+18%)
13./12. [3DS] Pokemon X / Y # (Pokemon Co.) {2013.10.12} (¥4.800) - 6.053 / 4.127.888 (+23%)
14./20. [3DS] Mario Kart 7 (Nintendo) {2011.12.01} (¥4.800) - 5.535 / 2.368.112 (+55%)
15./26. [3DS] Mario Party: Island Tour (Nintendo) {2014.03.20} (¥4.800) - 4.728 / 423.075
16./16. [3DS] Gundam Tri Age SP (Bandai Namco Games) {2014.07.17} (¥6.145) - 4.705 / 41.748 (+14%)
17./18. [PSV] Freedom Wars (Sony Computer Entertainment) {2014.06.26} (¥6.264) - 4.542 / 280.209 (+17%)
18./21. [3DS] Animal Crossing: New Leaf # (Nintendo) {2012.11.08} (¥4.800) - 4.447 / 3.774.698
19./24. [PSV] Sword Art Online: Hollow Fragment # (Bandai Namco Games) {2014.04.24} (¥6.664) - 3.984 / 238.539
20./27. [3DS] Monster Hunter 4 # (Capcom) {2013.09.14} (¥5.990) - 3.796 / 3.327.503 (+33%)
http://www.neogaf.com/forum/showthread.php?t=878741
year 2013 was even better
http://www.neogaf.com/forum/showthread.php?t=657297
Media Create Annual Archive (Spanish version)







