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Well, as OkeyDokey said, there's a Wii in Tony Stark's house. It's unlikely that it's an attempt at viral marketing. It's possibly product placement, but more than likely, they just needed a gaming system to show that he's a gamer. Didn't a Dreamcast show up in a recent Jackie Chan movie? I wouldn't say that's a case of Sega trying for a Dreamcast revival. I'd say that it's coincidence, and in the Wii's case probably a byproduct of its popularity. Very cool nonetheless.