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It doesn't look like just a Mother's Day promo, really.

It scrolls through

"A perfect gift for moms"
"Active play for kids"
"Workout tools and more"

And then has a bunch of other non-Mother's Day Wii ads all over the rest of the page.

No doubt about it, though, Wii Fit is going to be huge. Could sell about 1M units in May.



"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.