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hiska-kun said:

July is not the slowest period of the year lol It's holiday season now. You can check here how hardware usually performs:

http://www.neogaf.com/forum/showpost.php?p=174259572

The slowest months in Japan are May, June, September and October (non-holiday season).

Also, note that PS4 is being bundled with Bloodborne for free at the monent in Japan (summer campaign).

PS4 did 24.808 in last August... it is the lowest month of the year.