The reality is that the vast majority of PCs being used for gaming are not current gaming PCs.
I think anyone who games seriously on a PC (i.e. system builders) knows the difference between a PC that can be used to play games (any games) often squeaking by at sub-minimum recommendations for current games and a PC that was specifically and recently built for playing current games.
Not only are most PCs being used for gaming not current gaming PCs, but they don't even rate comparable performance with a $400 console and as it's already been pointed out, this is really what limits PC game developers.
Developers want their games to be playable on as many systems as possible, barring the select titles at the top used to push the limits of game engines and spur the development and sales of new GPUs.
Hint: if the game is being bundled with the purchase of a new video card (Arkham Knight, MGS V) it falls squarely into the category of "games that will make you want to buy a new video card."
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