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Teeqoz said:

Because Nintendo titles have insane legs.

Mario Kart 8 shipped 320k this quarter, Splatoon shipped 1.62 million this quarter, and will undoubtedly ship a lot in the next quarters, Super Mario 3D World shipped 200k this quarter, Nintendoland shipped 200k this quarter etc. and these are games that released quite a while ago (with the exception of Splatoon). I think there is reason to believe that these titles will continue to ship substantial numbers, and given that MK8, SM3DW, Splatoon and Smash are the titles "every" new Wii U buyer will want, or every parent will buy for their kids, it can pay off for them to cut the price, depending on what their current margins are.

200/300K is substantial ?! If we assume that all of them are sold at $60, currently the revenue would come to be about $32.4 million (does not include splatoon) even accounting for the pack-in known as Nintendo Land. That's chump change when you consider these are the biggest games that the WII U has to offer and it diminishes even further when you look at other factors too ...

@Bold Oh and another thing, most of the WII U owners are adults who also happen to be a fan so how is a price cut going to extend the range of it's audience when more of the upcoming games appeal to none other than Nintendo fans ? A price cut would certainly work on a Nintendo handheld since the games on them appeal to everyone but that is not the case for their underperforming consoles when we look at the gamecube with it's extremely low price point ...