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Protendo said:

Nice post. Just one thing to add.

"Phil draws parallels to games like Dead Rising, Titanfall and Ryse - games that Microsoft has invested in and supported, but which have appeared on other platforms."

http://www.kotaku.co.uk/2014/08/13/xboxs-phil-spencer-responds-tomb-raider-exclusivity-questions

He purposely used games not on PS4 to draw a comparison.

One of the many quotes from Phil himself:

"Where this thing will go over time, just like Dead Rising or Ryse, we'll see what happens with the game."

And this was during the "this deal has a duration" statement. So, when they had a chance to clarify, they still didn't. 

I mean, I get it. They want it to do well on XBOne, so they don't trumpet to the heavens that it was coming to PS4. But why not just say it's timed exclusive, and market it as "the best place to play this is on Xbox" or something of that nature. Why circumvent people's questions for so long? On every timed full game or indie on PS4, Sony says "console debut", and that's good enough for everyone and we hear no complaints. Why was MS so shady about TR?