The Box-Office Thread.

[Kowan]

Chris Hu said:

Mordred11 said:

Chris Hu said:
Yeah, JW is clearly above the first Avengers now I expect Furious 7 to be slightly above the first Avengers movie once its final numbers are released. Its odd that box office mojo stopped tracking the daily domestic numbers for Furious 7 after JW's first weekend.

Not really, this happens when 2 very big movies from the same studio , which is Universal in this case, release one after another. Universal simply gave away all of Furios 7's screens to JW at the moment of the latter's release. The studio itself also stopped trying to track Furious 7 because it had already done all the money it could've squeezed out of the audience and wasn't doing significant numbers anymore.

It's still odd since Cinderella is still getting accurately tracked and at this point I'm pretty sure its even in less theaters then Furious 7 seven since it got released before it (both are on their discount theater run). 

Disney extended Cinderellas' run. UNiversal didn't do the same for Furious 7. It's not just about tracking, it's about which studios extends their movies run/increases their screen counts. Disney added hundreds of more screens to Cinderella when it was already dying out so the movie could go past 200m. So tracking for Disney movies will always be longer since Disney tends to increase screen counts of their movies near the end of their run. A great example is Avengers. The movie was tracking to end at less than 618m domestically but Disney extended its run and added a whopping 1700 screens which added 5m more to the movies gross.