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shenlong213 said:

-- "We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies."

 

“A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way,” Iwata said.

“Some employees in charge of development find themselves in positions where all they are thinking about is how they can make the game in front of them more fun, so I don’t think it can be helped if others outside of our company see us the same way.”

“So even though we won’t change the fact that our focus is on video games, I felt the need to take that occasion to state that Nintendo is a company that can do whatever it wants,” Iwata explained.

http://www.digitaltrends.com/gaming/nintendo-isnt-just-gaming-company-according-ceo/

Really shows how much Nintendo is changing in the past decade.