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Sony would just pay Take Two the wholsale price for the bundled GTA IVs. Maybe they'd usually get a discount on this as it increases the potential customers for the game, so it's possible they forewent any discount. Manufacturers take a cut from third party games, so Sony could have forgone this too. I doubt Sony directly paid Take Two for the bundle, but they might have offered them a better deal than what they usually do on third party bundles.