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Sales - 360 price cut in US? - View Post

A price cut now would certainly boost 360's sales , but you must remember it has experienced serious shortages all year long , so the momentum would be short-lived if MS can't supply to meet demand. Demand is already increased due to the GTA effect, I don't think any company in their right mind would cut the price now when they're riding on the biggest release of the year.

And I disagree Sony would respond with a price cut of their own. Sony is expecting to start profiting from the PS3 this summer, and surely they've taken into consideration the GTA boost as well as MGS4 effect. That forecast is based on current prices and the MGS4-DS3 bundle was announced over a month ago and priced at $500 , so a PS3 price cut even just a couple of months AFTER that is VERY unlikely. Expect Sony to cut the price no sooner than fall. As for MS, It could happen now and get no response from Sony for months, but surely they've estimated the boost wouldn't be as significant considering their current production and the profitability they wish/need to attain.