Kowan said:
Tower said:
JW will clearly pass Avengers, it is close enough and is still making enough money that it will easily pass Avengers and should ,ake over 1.6B. But the length of time in theatres isn't a meaningful statistic if you don't connect it to how much it is currently making. The last part of a films run is practically irrelevant.
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Longevity is important to a films success. It is also important since many studios extend their films run to get more money, either to surpass a record or to earn a milestone. It could to jump over 100m,200m,500m, and such or to beat other movies. I wouldn't be surprised if Universal and Legendary extends JW's run by adding more screens if it comes really close to Titanic's total gross to beat it.
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Of course longevity is important, but theatres decide what gets shown, not the studios, they can't just keep it in theatres until they reach the numbers they want. If a film is really close then they can give it a minor expansion in a few theatres or give it double showings at drive-ins with a new film, but this could account for a couple of million, and nowhere near 100M (much less 500M, the size of a mid sized blockbuster WW). If JW looks like it will finish a Million under Titanic Uni will probably make sure to track it until it gets past it, if it looks to finish with more like 10-20M less, it will simply end there.
