I think they're taking this Mii thing a bit too seriously. It was fun for a while, making charicatures, but it boils down to a poor man's character creator. Nothing more, nothing less.
Mii's could be a great oppurtunity for third party developers to push their games to extra sales. I don't feel Mii's and Mario should be in the same licensing category, but I suppose if Nintendo licensed Mario out to Sega for an average mashup of mascots, then the standard must not be too high to acquire it.








