OC running at 1040?! That's ridiculous, and with the low OC we saw from benchmark testers, that's pretty much as good as it gets. There's no way they'll compete with the 980Ti in the same price range, I think AMD will have to lower the price.
That said; I'm excited to see what they will all do with HBM and the insane hybrid cooling solutions (Fury X is ridiculously cool even on load) paired with shrunk dies.
Next gen of GPU's will be crazy for sure.