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It's always a good thing to the fanbase that benefits the most from it.

3rd party games generally sell better and are more popular than 1st party games. It's a huge incentive to buy a particular console over the other. Exclusive 1st and 3rd party games are important because they tipc the scales of percieved value of a console to gamers. Whatever console has the most games that people want to play, gets the people.