AlfredoTurkey said:
Do you think they can catch lightning in a bottle twice? The reason Wii sold is because of casuals. Casuals aren't here anymore, they're on iPhones, iPads and Facebook. So, sure... if Nintendo can pull that off again, it won't matter. I just don't think they're going to be able to pull it off. |
The reason the Wii sold is because they used one of the most influential business theories in the world as a blueprint and made the Wii a disruptive product. Disruptive technology is a concept with decades of research on it and is heavily backed by data all around the world. The reason the DS succeeded was because they used Blue Ocean Strategy, another highly acclaimed theory with lots of research. Other companies that use these concepts are Apple (disruptive products) and Samsung (Blue Ocean Strategy).
If Nintendo pulls another Wii they will succeed greatly. And once more hardcore gamers won't have a clue and think they succeeded by chance, because they are too lazy to read a single 300 page book that explains Nintendo's strategy in detail.
Saying the Wii succeeded by chance is rewriting history. The Wii was the most thought thorugh and research backed console in the entire history of videogames. Everything about it was designed with the theory of disruptive products in mind and Nintendo was extremely open about it before launch. They talked endlessly about disruption, about the competition overshooting the market and gamer drift, which was the result of said overshooting. The gaming "press" just never covered it and came up with the "casual gamer" term, which was originally used by Sony's and Microsofts PR departments to downplay the Wii when they realized that Nintendo had an actual plan and was about to suceed.
