BlkPaladin said:
Soundwave said:
Nintendo has no established brand presence or background of marketing sway in the health/wellness market, I don't think they would bet on 20 million orders for that. Beyond that Digitimes knows their consoles pretty well, I don't think they'd get a game console confused for a sleep sensor or something similar.
20 million was however at one time basically their standard yearly shipment for GBA + GameCube. So if NX is a line of a game hardware (both portable and home), then that part makes sense.
Even with the 3DS + Wii U, the first year 3DS shipment was just under 14 million in 12 months or so? Wii U was about 4-5 million in its first 12 months I think. So there you go -- that's about 20 million, so you can see why Nintendo might have settled on that number.
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The Health and Welness market is far bigger than the Games Market and 20 million orders is rather on the small side for that market. To put into perspective 20 million for the first in the game market it took the PS4 and the Wii over a year to achieve and those are consider adnormal. The sear size of the order points to this being in a different market and the only other thing we know about is the QoL platform.
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It's a bigger market perhaps in some ways but next to the likes of say Nike, Nintendo is unproven and small potatoes. Given how conservative Nintendo is, I doubt they would make 20 million of anything without any indication from the market that they would like such a product. For every one break out health/fitness product there are 4-5 that flop.
See my breakdown above for the Wii U and 3DS. If you combine their first year shipments, it basically comes out to about 20 million. So if NX is the fusion/multi-platform concept, then 20 million would basically be just in line with what the 3DS and Wii U did (albiet they didn't launch together).
