What if a company came to you and asked for money to invest in a project because they feel it's too risky to invest their own money into it. Does that seem cool to you? Some people are going to say this is good for consumers and in some cases it is because there are many good products that wouldn't exist today without crowdfunding. The problem at least to me is the prospect of large companies getting involved that have historically took on the risk of product development themselves.
The consumer is basically taking a risk everytime they crowdfund something. Now imagine if many large companies suddenly get involved with crowdfunding. If the project goes bankrupt for whatever reason it's the crowdfunding people that are left holding the bag. If the project is a huge success the company can swoop in and reap the benefits. Basically it would be a way for large companies to get even richer at the expense of consumers. It also puts pressure on competitors to do the exact same thing in order to remain competitive.
That's not the kind of World I'd want to live in and I doubt many people would want to either. It's the reason the Shenmue 3 kickstarter really annoys me. Don't get me wrong the guy behind it seems really cool it's just the fact that a large company is going to benefit from it (exclusivity, etc) and the deal was made beforehand that I don't like and I don't think it should have any place in crowdfunding.
