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Galaki said:
Shigeru Miyamoto
Senior managing director, Nintendo

Rank: 20

Why he matters: If you recognize the name Donkey Kong, Mario, or Zelda, you're familiar with Miyamoto's work -- and if you've come within shouting distance of a 14-year-old lately, you've probably heard about his latest creation: the Nintendo Wii.

The Wii's motion-sensitive controller has injected a physical dimension into the videogame business, but the real genius of the Wii may be that it appeals to people outside Nintendo's traditional middle-school demographic. By marketing the Wii aggressively to 25-to 49-year-olds, Miyamoto is breathing new life into a $30 billion industry that was starting to stagnate. 

Shows how much they know.  Most nin people aren't that young, granted the younger ones will annoy you more when you hear them talk.