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NinjaBlade360 said:

i follow the same stuff and 350K to me seamed considering it doesn't include digital and the physical version of the games has been selling out 


Exactly.  It's been selling out at physical, and the previous game shipped 300k FW:

http://www.neogaf.com/forum/showpost.php?p=37272929&postcount=1

01./00. [3DS] Fire Emblem: Awakening <SLG> (Nintendo) {2012.04.19} (¥4.800) - 242.600 / NEW <81,63%>

You thought the shipment for this game would be the same or lower than the last game?

I'm not trying to downplay it.  It's an excellent result for a franchise that was on its last legs before Awakening, but it's not a surprise given what we knew beforehand.