Bruce Blog: Wii will see a price cut....

[Sqrl]

misterd said:

Viper1 said:
Misterd, him writing an article stating Nintendo will eventually have to cut the price is about as Captain Obvious as it gets. Of course at some point they will need to but to write an article with that angle in mind is mind bogglingly a load of "duh!"

The angle he approached his article is not so much that they will eventually need to but rather that they need to now on the grounds of lower manufacturing costs, increased supply, pent up demand, competitive 3rd party games, and monetary value.

All in all a very mendacious article that I'm surprised we're actually wasting our time giving it more than a cursory glance.

He doesn't say nor imply that they need to now, but that they need to be preparing for it now, so that they don't get caught off guard when the time comes. Not bad advice, but certainly unnecessary (very high on the "duh" quotient). However, most of the criticism here seems spurred more on his idiocy than the ones here (which while flawed and pointless, are not nearly as bad as some crap that he's put out there).

I think the first point he(Bruce) makes sort of kills the notion that preperation is needed. A price cut is the type of decision that once you begin seriously considering the cut you can have everything in place to make it official before you've even decided one way or the other.

You pretty much inform your retailers that you're lowering their costs and they then in turn choose when to drop price in their stores (typically fairly quickly depending on current stock purchased at older prices, which would be low with the Wii). I can't think of anything complicated in the process that couldn't be accomplished in 24 hours and I can't think of a need to have it accomplished in any time span under 7 days. I think you see what I mean but perhaps I missed something.