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This actually makes sense for alot of things microsoft does.

Surface lines (carizzo-l), their phones(custom arm designs), Hololense (HSAIL),...

Make money on each xbox chip sold, along with playstation chip, nintendo one.


Imagine if "microsoft" bought and owned AMD.... next thing you know..... DX13 "only" on AMD (goodbye nvidia).
Or special windows funktions buildt into hardware on the CPU, makeing intel suddenly not look as great a option.

Suddenly everything windows related would run fantastic on AMD, and for some reason... no one knows... everything not AMD would be horribly optimised and have random crashes ect :p