Why isn't Sony being more aggressive in America?

[bunchanumbers]

Ruler said:

bunchanumbers said:
Sony needs every dollar they can get. They have been bleeding money for years. It would be foolish to lower the price when they are already winning almost every month in sales with little signs of slowing down. Plus with the hype job they did at E3 they won't have to lower price for another year. Sony is doing the right thing.

Actually they can afford to drop the price with this new model probably, the old model cost Sony 380$ to produce and put into shelfs so the new model should cost 350$ i think

They could, but the real question should be Why? They are already console leader in sales, and every extra dollar they get is nothing but profit. Plus their competition isn't doing anything special until the holiday season. Even then with the right bundle, they would be fine. They might just concede the holiday season to Xbox again and keep profit margins high. Nothing Xbox and MS does will make it so that they are actual competition to PS4 anyway. Right now Sony is living the dream, which is making a profit on every console sold, and console sales are doing just fine. They don't need to do anything drastic like a price drop.