Why isn't Sony being more aggressive in America?

[ArchangelMadzz]

SWORDF1SH said:

mornelithe said:
Sony has already stated that for at least the immediate future they're more worried about profitability than dropping price. They're also still winning NPD 9-10 out of 12 months, and utterly dominating globally. There's really no need to drop the price when you're holding all the cards, especially when you can reserve a price cut for a holiday push (if need be).

Actually didn't they state that one of there main goals was to increase install base?

Kaz said that around a year ago yet still no drop. I wonder why.