Mr_No on 24 June 2015
It had to be E3 2013 when Sony announced their DRM stance and the price.
https://www.youtube.com/watch?v=2Ht-0Hne4EU
https://www.youtube.com/watch?v=g4zJe_QU6cI
Also, Kevin Butler at Sony's E3 conference in 2010
https://www.youtube.com/watch?v=LwPWN3Ul6U8
I hope it counts, but E3 2015 for a number of reasons
https://www.youtube.com/watch?v=jQmfeBnqXxc
https://www.youtube.com/watch?v=-swOdtttw2Q
https://www.youtube.com/watch?v=WY1p8ZgvqYM
