Fear holding Nintendo back- the main reason for its failures and eventual demise?

[Dunban67]

Iwata has been in serious fear of quarterly and annual operating losses - not becase they cant afford t but due more to pride and keeping investors calm- So he has cut investment and cut advertising in order to lose less, break even or make a small profit- Nintendo s annual revenue has gone down every years for since their 1st loss (I think even before that) - so even though Iwata has shrunk losses since then, he has done so at the expense of market share, investment and the overall size of the company- Nintendo is a much smaller co in terms of revenue than it was only a few years ago- the only way to make money or break even in an extended period of declining revenues is to cut spending- the problem is, particularly I the video game industry in this day and age, is you have to spend money to make money-
Iwata and co are hoping to make money 1st then invest in their platform but that did not happen w the Wii U
Now that they have consistently declining revenues in the home console and handheld platforms they have had to branch out in the mobile in hopes they can make relatively quick money on relatively smaller investments

Regardless Nintendo has consistently been going in the wrong direction as far as revenue, growth, profits and cash balance (yes they still have a lot of cash just not quite as much as they had) for years now-

We ll see re the NX- "something that has not been done before" could be a small gimmick or something truly transforming- but IMO they will run toward the casual s again (after they make some noise about 3rd party partnerships and delivering core games to excite their base fans that are most likely to buy during launch- but once launch window sales slow they will run hard to the casuals and not look back IMO