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gatito said:

How much do you think Titanfall will sell this holiday season? When Halo just around the corner I'd say pretty much nothing. Splatoon will sell a shitload on Black Friday alone.

Until August there is a constant stream of content comming. After that Nintendo can and will do a second advertising campaign when all content is available. 

Also the community should be in full swing at this point which will also help drive sales further. 

At the end I expect sales numbers between Mario Kart 8 and Smash Bros U - Splatoons attach rate will be phenomonal for a new IP.