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It will be whether or not it can have some kind of innovation that is both cheap and extremely popular (aka, NOT VR which is super expensive and extremely niche).

They thought tablet controller would be the next wii mote, but they didn't realize competing tablet companies would push them so far before the Wii U even came out. I suspect what they do next will be something that no one is even thinking about right now and they will try to capitalize on that.

Some ideas:

Complete voice command console where all apps, programs, browsers can be fully controlled by the voice. Also, they build games specifically with this function (RPG where you can speak one of the options out loud when given text choices, for example). It's designed so you can, if you want, not move a single arm or push any buttons but do everything by voice if that is your desire (but they shouldn't make it forced).

Go for extreme portability and have the "console" the size of a chromecast stick that goes directly into an hdmi port on the tv. Obviously the controller is separate and the device itself would be very weak in power (but think about how appealing it would be to take your console and go anywhere and plug it in and play just by unplugging it from the hdmi port.